What is selling customer data?
Selling customer data means disclosing personal information to another party in exchange for money or something else of value. The CCPA defines "sale" broadly and adds "sharing" for cross-context behavioral advertising. Some tracking pixels and ad integrations fall under these definitions.
What the buyer is really asking
Under the CCPA "sell" and "share" have broad meanings that include some advertising pixels. Answer against those definitions, not only the everyday meaning. If the answer is no, point to the clause that says so.
Other ways buyers ask it
Every one of these wants the same answer:
- “Do you sell customer data to third parties?”
- “Do you share personal information for advertising purposes?”
- “Is customer data ever disclosed for monetary or other valuable consideration?”
Evidence to have ready
- The no-sale clause in your terms or privacy notice
- An inventory of third-party tracking on your website and product
How Tyrvar answers this
Tyrvar treats every wording above as one question. You write the answer once, attach the evidence, and revisit it when your setup changes. Each buyer gets that approved answer no matter how their questionnaire words it. If you have not answered it yet, Tyrvar flags the question for you and does not make something up. Try it on your own questionnaire.